Why a Website is Important for your business in 2019?

Website Development Services in Bangalore

It is already 2019 and you still do not have a website? You are losing out of profits because a major chunk of the world’s population has gone highly mobile and everybody is using computers for a long time. If you wish to take your business ahead, you simply cannot survive without a website. These days’ businesses that do not have a website or social media presence are not considered as genuine or up to the mark. Businesses of all sizes and types must have an online presence and a proper strategy. There are many small to mid-sized businesses that consider the trade an entirely offline thing. They try all types of traditional promotional ways to get in touch with the customers. But why don’t you try to attract customers because they are spending maximum time online?

A website is a pure business tool and the web can play a major role in building an offline relationship as well. You do not need a huge budget or dream of unusual profits; you will slowly start reaping the benefits. So, along with marketing here are rewards for you, take look:

Greater Accessibility

The aim of having a website is to give wings to your dream by spreading your business. Accessibility is all about letting people interact with you about your business at any time, 24/7. You do not have to present on every online channel, you just need a website and chose your target audience wisely. Initially, you can have a website that is easy to navigate and looks simple yet so professional. It should be more like a booking tool where customers can get in touch with you, the website should act like a 24/7 receptionist. Your aim is to connect with the users and if you are getting your website designed by technology experts, it would be mobile responsive. You can never miss the opportunity of earning new leads. This will also help your website to rank high on search engines, people would find you a lot easier and Google will be impressed too.  A mobile-responsive website is also very important for email marketing, it is important if you are seriously planning ahead for inbound marketing. For all that you need to hire the Web development company in Bangalore.

Professionalism

No business can go ahead without professionalism and having a website is the first sign of professionalism. A website adds authenticity to your business, it becomes more genuine. This is why it is very essential to have a professional and smart website sans gimmicks.

Showcase your skills in form of content

 When you have a website, you have a purpose in mind mainly conversions and better business. Users would love to see and know more about your product/services and a website is the best to let them know. When you have a site, you can add engaging content. You can have a case studies section and post all very crisp and relevant information, product details for the users. Statistics show that by 2019 and 2020, more than 2 billion people would be buying goods online. A business that is into regular blogging definitely receives more leads. Your aim is to have loyal customers and make the most of them.

It’s your portfolio

Your website is your online portfolio for your services and products. In this fast life, businesses find it very difficult to showcase their work. Clients can be a better understanding of your business just by looking at your website and it would also enhance credibility.

Conclusion

The internet is so globalized that it can open up a huge client pool and also give you your target audience. Now that you are planning to take your business to the online arena, you need to create the perfect online presence. Entrepreneurs are busy looking at all the aspects of the trade, it’s a tedious task to manage an in-house team, therefore think of outsourcing. Bangalore is an information technology hub and there are so many web development companies located in the Silicon Valley of India. It’s not very easy to choose the website development companies in Bangalore but that’s something you must do before handing over your project. Ask people, ask old clients and look for recommendations. Look for a company that has an impressive testimonial of designing websites similar to your requirements. You need some serious experts to get an impressive website done; you need to look into the budget part also.

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What are the Benefits of Google Lighthouse for Web Developers

Lighthouse is a tool that developers can use for testing and enhancing performance of the web pages and applications. Web design and Development Company in Bangalore use this tool as it acts as an auditing rule that helps in increment the nature of pages and applications. The four key areas to be audited are performance, transparency, accessibility and growing web applications. It gives us the prediction if possible user experience.

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Advantages

Lighthouse is too flexible to use. The most appropriate usage of Google lighthouse is through chrome augmentation that empowers the product managers and quality assurance teams to effectively comprehend the performance of the given website. This makes the performance the primary concern for the groups and helps to reconcile the interest of groups. There are various listed benefits of Google lighthouse for web developers discussed here. Have a look:

Lighthouse gives noteworthy execution advice

Creating examination programs can prove to be unsuitable as data spat out an assortment of order line devices and can be difficult to process. Luckily, lighthouse provides with complete measurements and report with some particular DOM components, CSS selectors or foundation setup. You don’t need to rely upon the unknown tools and lighthouse can be approached for the purpose.

It measures website speed

Lighthouse is a tool that also determines the website speed. To measure the site speed is very essential as people nowadays are more mobile users and less desktop users. Also, they are less patient and demands quick speed of the website. They don’t prefer to wait for the sites that are too slow. Therefore your site and applications speed should be high so that it will get up rank on the Google.

It determines users perception

Lighthouse tool helps to measures the user perception of your web site or application. It determines the situations and conditions in which the users use your applications and it overviews the actual users of the site. It shows a complete record of the user engagement with the website and application. It portrays a complete picture of accessibility, functionality and quickness of the sites or apps.

Beneficial for SEO Life

Lighthouse helps in enhancing engines optimization. Google has a common functionality and utilize similar measurements methods for ranking search engines on the Google. But Google lighthouse has a user-centric method for search engine optimization that website development services in Bangalore provides. It ranks according to the different ranges of users and don’t optimize on basis of lab conditions. It also gives feedback to the users and helps developers in site development process.

It is built by the best developers

Lighthouse has a competitive advantage over other tools. It is supported by some financially effective organizations therefore has higher reliability and possibility of winning over others tools. Lighthouse is incredibly a helpful suite to enhance the user understanding of your product. Also, it helps to fix bugs that prove to be critical for the website and applications. Moreover, it also acts as a guiding tool even if you are at progressive stage.

So, these are some benefits of Google lighthouse that are useful for the web developers. Hence, it can be used by the beginners as well as progressive web site developers.

Chrome To Mark All Unencrypted Pages As ‘Not Secure’ Starting From July 2018

Website Design Services in Bangalore

Well, things are not going to be the same anymore. Google Chrome has decided to mark all HTTP sites as “not secure” starting from July 2018. Chrome’s security product manager revealed this in a recent blog post. What about the status now? Well, as of now Chrome displays an information icon which is neutral in its nature. You can expect to see the new changes with the version 68. The version 68 will have additional notification in the address bar to warn users about “not secure” HTTP websites. It’s a big deal! It has far fetching implications attached to it, which will force website owners to buy HTTPS certificates. As of now, Chrome shows a “secure” sign next to a green lock icon for HTTPS enabled websites.

Chrome will soon mark all unencrypted pages as ‘not secure’

Well, it is not a phenomenon for Google. In fact, Google has been doing everything to make sure that unencrypted sites receive a cold shoulder. But the latest move has to be the most explicit move from the tech giant. Starting from 2015, Google search started penalizing unencrypted websites. And that was just the beginning. The next year, Chrome had to implement warning for password files which were unencrypted. If you need assistance, you will find plenty of Website Design Services in Bangalore for the same.

The latest announcement

What exactly did Chrome say in the latest announcement? According to Google, the increase in popularity of HTTPS has made them take such a stand. It seems like all the serious webmasters have already made the jump. And that makes it easy for Google. All the major websites have already adopted HTTPS. And when it comes to Chrome traffic, most of it is already encrypted.

Chrome traffic has already made that transition. According to Chrome, they favoured such a move given there is lot of acceptance for HTTPS. In the last year or so most of the serious webmasters out there took the plunge. And they expect to see an even more balanced scene by July 2018. And that gives enough confidence to Google to go for it.

HTTPS offers protection

HTTPS is a necessity. You cannot turn your back on it anymore. It acts like a protective layer between the browser and the website. This makes it tamper free. Nobody will be able to spy on it either. When such a protection is not there, then it becomes easier for malwares and hackers to make their way. Intercepting information becomes an easy task in such a scenario. Legitimate pages will suffer as a result. Or in other words, it is high time for you to adopt HTTPS on your website.

Besides, implementing HTTPS is no longer a complicated task. You can get it done with the help of automated services. We can take the example of Let’s Encrypt here. You have very little excuses left to not implement HTTPS. In fact, Google has mentioned their ‘Lighthouse tool’ which will be highly useful in getting it achieved. So it is high time for you to implement HTTPS if you don’t want to be left behind in July 2018.

Related Articles: SSL Certificate Can Impact Your Local Business

Rebuild your site for improved SEO

Redesign of a website would be like walking into the minefield in terms of search engine optimization. And the worst case scenario would be you could lose all your search engine ranking and have to start from scratch but it won’t happen as long as you perform the transition of redesign of website correctly. One of the most important things you have to remember is that search engine is the most important part for your targeted audience of new website. While making the changes in website you have to make sure you have made the changes in a way that it is user friendly for search engine and easy to understand which includes domain, site, links etc…Which will not effect on your previous ranking? Most of the Website Development Company in Bangalore keeps this in mind while applying changes in website or in updating.

There are some basic things you should always remember while making the changes in website so that it won’t effect on your search engine result.

• Responsive design – you have to ensure that site is responsive and support on all devices from your smart phone to your larger desktop monitor.
• Allows the keyword within the address of your relevant page and always ensure the keyword you have promoted earlier which have good ranking on Google are not removed so you can get benefit of that traffic.
• Try to use easy image tagging with keyword
• Usage of the text labels make it more simple and efficient which enforce of important keywords with heading tags etc…
• Try to create in build blogging tools which give you more comfort for posting regular content on your website. Most of the Website Development Services Bangalore provides this service which is very useful and effective. And also try to put the redirection link of different social media platforms which helps you to get more visibility on your social media pages.
• You cannot forget that behind the scene coding has been already optimised for search engine.
• Redesign of website means getting changes in the URL for the pages it’s important that you use 301 redirects to inform search engine that website content has been permanently moved to new location. This is how you can inform the search engine that the new or similar content it’s safe to assign the same rank to the new page. So while changing the page you should always take care of it.
• One of the very important thing that you should always remember that transition from old website to new website if includes a change of domain name. Then you should breaking down the process into two separate steps. First move old site to new domain name setting the redirection 301 one-to-one after that you can launch new website with new domain with correct redirects.

Making changes in the website will not get you good result but applying the correct method and its implementation will give you good business value of your hard work. The steps explain ahead will definitely help you in remember of some important points which you should take in consider to get the benefit of the work you have done earlier.